Sunday, July 19, 2009

Mobility Unlimited

Many mobile developers are discovering that going to market with junk apps is fast and can even be rewarding on platforms such as iTunes and the newly opened OVI store. But junk is still junk and eventually, these stores will start to behave like valued stores do in the real world and the junk will be thrown out, or at least put in the back of the store where it belongs.

Another curious thing we have discovered recently, is that open sourced capabilities to go cross platform are emerging. There's some very interesting developments going on, but true cross-platform implementations for single applications are the capability of very few. You want cross platform, speak to me.

And many people are speaking to us. If corporations or publishers are going to appeal to the entire market, they must be available to the entire market. So an iTunes-only strategy wont do you much good unless you are appealing to only 30% of the smartphone market. If you want to get to 95% of the mobile user market, you will need to be widget-based, Symbian (Nokia) capable, Windows Mobile-ready, Android-, Blackberry-, Java-, WAP-ready. So who can do that? Speak to me.

We're not ready to share our secret sauce as a developer, but we are ready to deliver cross market solutions to publishers, or ad agencies or corporate consumer brands that want to take advantage of the mobile revolution. When cellcity started, we created Mobility Unlimited. We stand by it today.