well i guess the OVI store was an interesting marketing act. all i can say is that heads should roll. for something so important to be this badly managed from a tech viewpoint is really beyond comprehension. heads should roll. just ghastly.
i, we love NOKIA. but they have to admit they can't market their way out of a wet paper bag. Hand it over mates, you need the Brits and Americans to take control.... or in ad agency speak... (you need the smart asses from Australia).
Take a look at what you could do.
speak directly to 40% of the world's population
send a message directly to 40% of the world's population
receive a message directly to 40% of the world's population
damn... am i the only one who sees the opportunity.
i think not.
iTunes is great but flawed. YOU have the opportunity to beat the bank. take it. or hand it over. Gate's used to say stuff like.... "if you didn't make the sale you stole it from me". ... because he had the best thing to sell.
NOKIA, you have the best thing to sell. MAKE OVI GREAT !!!!!
Wednesday, May 27, 2009
Tuesday, May 12, 2009
The Future of Mobile Marketing is Now
Widgets or small applications that reside on your phone either dormant of running silently in the background are going to cause a revolution in mobile marketing.
Again this week i had the displeasure of reading the latest from the Mobile Marketing experts speak about what can and cannot be done. So i am definitelt NOT going to the forum in New York in June.
Open your teeny weeny ego blinded eyes mobile marketing gurus.
To help make the leap forward....Think what you could do if everyone in the world owned an iPhone. A phone where there we no data charge limits. In a world where the carriers were starting to think about dramatic reductions in data charges and roaming charges in exhange for selling services and applications. Where using the mobile Internet is an everyman experience.
Now make think what happens when NOKIA starts making phones as good as or better than the iPhone (and all the other bit players come in too). But especially NOKIA. Now we are literally taking "everyman". This is what is before us. This is now. we are months away from a situation where the smartphone market is so substantial as to cross the border from corporate to consumer.
Now what can you do and how can you interact and make money from mobile marketing. the landscape is as vast as imagination itself.
Again this week i had the displeasure of reading the latest from the Mobile Marketing experts speak about what can and cannot be done. So i am definitelt NOT going to the forum in New York in June.
Open your teeny weeny ego blinded eyes mobile marketing gurus.
To help make the leap forward....Think what you could do if everyone in the world owned an iPhone. A phone where there we no data charge limits. In a world where the carriers were starting to think about dramatic reductions in data charges and roaming charges in exhange for selling services and applications. Where using the mobile Internet is an everyman experience.
Now make think what happens when NOKIA starts making phones as good as or better than the iPhone (and all the other bit players come in too). But especially NOKIA. Now we are literally taking "everyman". This is what is before us. This is now. we are months away from a situation where the smartphone market is so substantial as to cross the border from corporate to consumer.
Now what can you do and how can you interact and make money from mobile marketing. the landscape is as vast as imagination itself.
Saturday, May 9, 2009
What's Behind the New Mobile Revolution
iPhone may have started it but in a few years when we look back, NOKIA may be credited with making it a reality. That's because the release of the NOKIA WRT platforming is transforming the mobile landscape forever.
1. because they own a bigger development family than other vendors
2. because they own a larger market share of customers
but 3. Because the WRT platform will mean mobile widgets become pervasive and they will forever be remembered as enabling developers to create widget applications.
Just like on the desktop, widgets will enable the mobile device to become a way to reach out and deliver content to customers. and a way for customers to feedback to content owners (whether the content owner is the New York Times, McDonalds, or the Weather report).
Widget's are also an excellent way for companies to deliver advertisements. Now I'm not going to map the path for you about how to monetize your applications, but let it be said, that for many of us, a revolution is at hand. A watershed, just like the mid 80's and the PC, the mid 90's and the Internet, widgets are the next big thing. You want to know more? Cellcity has the expertise to help you go mobile fast. the expertise to advise and build you the widget that will help you speak to customers, listen to customers and make money from interacting with customers (and potential customers).
You have my details dannie@thecellcity.com call me.
1. because they own a bigger development family than other vendors
2. because they own a larger market share of customers
but 3. Because the WRT platform will mean mobile widgets become pervasive and they will forever be remembered as enabling developers to create widget applications.
Just like on the desktop, widgets will enable the mobile device to become a way to reach out and deliver content to customers. and a way for customers to feedback to content owners (whether the content owner is the New York Times, McDonalds, or the Weather report).
Widget's are also an excellent way for companies to deliver advertisements. Now I'm not going to map the path for you about how to monetize your applications, but let it be said, that for many of us, a revolution is at hand. A watershed, just like the mid 80's and the PC, the mid 90's and the Internet, widgets are the next big thing. You want to know more? Cellcity has the expertise to help you go mobile fast. the expertise to advise and build you the widget that will help you speak to customers, listen to customers and make money from interacting with customers (and potential customers).
You have my details dannie@thecellcity.com call me.
Sunday, May 3, 2009
The future of digital is mobile connected
Just back from Forum NOKIA event in Monaco (where we participated in the Hackathon), in an event targeting the "developer" sector of the mobile industry. One thing was abundantly clear (although a lot of developers seemed to miss it), and that is that NOKIA is ready to make phones that will help transform the digital and media advertising marketplace.
I think a lot of developers missed it because all they do is develop, many of them are not marketers.
What NOKIA was saying sounded a lot like, "we are producing phones that will mean everyone has an iPhone equivalent type of device but with more functionality and of course is a better phone, but specifically capable of reaching the internet as a computer in your hand, social networking ready with maps and AGPS to let you share anything or everything with friends and or everyone".
So nothing real surprising there. NOKIA has been speaking about maps and social networking for ages. Just marketing speak you may say. But look a little closer about what this means.
For the first time in the history of mobile technology, 50% of the market is about to start using phones that can, and are encouraged to access the Internet. Nothing surprising you may say. But again look a little closer.
What this means is that those corporations that want to speak to consumers in large numbers, who previously could only do it on high priced TV commercials or newspaper ads, can now do it via the mobile phone. And how much more powerful is that? Direct. To people who WANT to be contacted. To people who are prepared to tell application owners (who will be bought by corporations and media agencies), all of their most personal informaton, actions, wants, desires.
What this means is that we are about to see ad and media agencies creating campaigns that reach out directly to consumers on devices that have a substantial market share. This could never have been done before. Mobile tech has promised so much, but been incredibly unusable by agencies because they could never reach sufficient quantities of data (people). That's changed now (or it will have in the next few months as NOKIA's OVI store launches with always-on devices such as the N97 and the family of devices that will roll-out in the same vein).
Now, there's the iPhone, Blackberry, Google's Android and the OVI store opening full access to applications capable of delivering advertising to individuals who by their very actions everytime they use the phone are telling media agencies or application owners, exactly what they need to know about a specific individuals behavior, wants and desires (even if the individual doesn't know it).
Maybe the agencies don't know it yet. Maybe they will take some additional time to work it out. But those who know, will start to experiment very soon.
I can hear someone smart saying that NOKIA doesn't own 50% of the global market or it will ONLY be the smartphone sector. Or developers will still have to develop applications and this takes a lot of time and wont be suitable for fast paced media agencies who need to respond immediately.
Then listen up good. NOKIA's Hackathon showcased something unique. 12 developers were put in a room for 36 hours to develop applications. (Now not all of us took the challenge literally and a few did their development before hand), but it showcased the speed of NOKIA's WRT platform.
Cellcity competed with just one programmer. And i fact he is more architect than programmer. If we had a creative development team, a designer, a grunt coder, an architect and creative director, man we could have finished that development in 10 to 12 hours. A days work.
Then with our secret sauce, put it on 4 other operating systems as an application and a web service and captured 70 to 80% of the smart phone market on release via a global network of mobile application distributors.
So think what agencies could do if they had us on their side. It is just a matter of time. it will be interesting to see who wins, because in the agency business, whoever has the means to reach these new channels is likely to secure contracts that can last for as long as they can remain in the lead.
just to prove it we walked out of the Hackathon after the winners were announced and went back to our hotel. turned on the TV and saw the swine flu news. 15 minutes later we had created a new application. check out the news on monday when we release it.
I think a lot of developers missed it because all they do is develop, many of them are not marketers.
What NOKIA was saying sounded a lot like, "we are producing phones that will mean everyone has an iPhone equivalent type of device but with more functionality and of course is a better phone, but specifically capable of reaching the internet as a computer in your hand, social networking ready with maps and AGPS to let you share anything or everything with friends and or everyone".
So nothing real surprising there. NOKIA has been speaking about maps and social networking for ages. Just marketing speak you may say. But look a little closer about what this means.
For the first time in the history of mobile technology, 50% of the market is about to start using phones that can, and are encouraged to access the Internet. Nothing surprising you may say. But again look a little closer.
What this means is that those corporations that want to speak to consumers in large numbers, who previously could only do it on high priced TV commercials or newspaper ads, can now do it via the mobile phone. And how much more powerful is that? Direct. To people who WANT to be contacted. To people who are prepared to tell application owners (who will be bought by corporations and media agencies), all of their most personal informaton, actions, wants, desires.
What this means is that we are about to see ad and media agencies creating campaigns that reach out directly to consumers on devices that have a substantial market share. This could never have been done before. Mobile tech has promised so much, but been incredibly unusable by agencies because they could never reach sufficient quantities of data (people). That's changed now (or it will have in the next few months as NOKIA's OVI store launches with always-on devices such as the N97 and the family of devices that will roll-out in the same vein).
Now, there's the iPhone, Blackberry, Google's Android and the OVI store opening full access to applications capable of delivering advertising to individuals who by their very actions everytime they use the phone are telling media agencies or application owners, exactly what they need to know about a specific individuals behavior, wants and desires (even if the individual doesn't know it).
Maybe the agencies don't know it yet. Maybe they will take some additional time to work it out. But those who know, will start to experiment very soon.
I can hear someone smart saying that NOKIA doesn't own 50% of the global market or it will ONLY be the smartphone sector. Or developers will still have to develop applications and this takes a lot of time and wont be suitable for fast paced media agencies who need to respond immediately.
Then listen up good. NOKIA's Hackathon showcased something unique. 12 developers were put in a room for 36 hours to develop applications. (Now not all of us took the challenge literally and a few did their development before hand), but it showcased the speed of NOKIA's WRT platform.
Cellcity competed with just one programmer. And i fact he is more architect than programmer. If we had a creative development team, a designer, a grunt coder, an architect and creative director, man we could have finished that development in 10 to 12 hours. A days work.
Then with our secret sauce, put it on 4 other operating systems as an application and a web service and captured 70 to 80% of the smart phone market on release via a global network of mobile application distributors.
So think what agencies could do if they had us on their side. It is just a matter of time. it will be interesting to see who wins, because in the agency business, whoever has the means to reach these new channels is likely to secure contracts that can last for as long as they can remain in the lead.
just to prove it we walked out of the Hackathon after the winners were announced and went back to our hotel. turned on the TV and saw the swine flu news. 15 minutes later we had created a new application. check out the news on monday when we release it.
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