Many mobile developers are discovering that going to market with junk apps is fast and can even be rewarding on platforms such as iTunes and the newly opened OVI store. But junk is still junk and eventually, these stores will start to behave like valued stores do in the real world and the junk will be thrown out, or at least put in the back of the store where it belongs.
Another curious thing we have discovered recently, is that open sourced capabilities to go cross platform are emerging. There's some very interesting developments going on, but true cross-platform implementations for single applications are the capability of very few. You want cross platform, speak to me.
And many people are speaking to us. If corporations or publishers are going to appeal to the entire market, they must be available to the entire market. So an iTunes-only strategy wont do you much good unless you are appealing to only 30% of the smartphone market. If you want to get to 95% of the mobile user market, you will need to be widget-based, Symbian (Nokia) capable, Windows Mobile-ready, Android-, Blackberry-, Java-, WAP-ready. So who can do that? Speak to me.
We're not ready to share our secret sauce as a developer, but we are ready to deliver cross market solutions to publishers, or ad agencies or corporate consumer brands that want to take advantage of the mobile revolution. When cellcity started, we created Mobility Unlimited. We stand by it today.
Sunday, July 19, 2009
Wednesday, May 27, 2009
Who's your (mobile) Daddy
well i guess the OVI store was an interesting marketing act. all i can say is that heads should roll. for something so important to be this badly managed from a tech viewpoint is really beyond comprehension. heads should roll. just ghastly.
i, we love NOKIA. but they have to admit they can't market their way out of a wet paper bag. Hand it over mates, you need the Brits and Americans to take control.... or in ad agency speak... (you need the smart asses from Australia).
Take a look at what you could do.
speak directly to 40% of the world's population
send a message directly to 40% of the world's population
receive a message directly to 40% of the world's population
damn... am i the only one who sees the opportunity.
i think not.
iTunes is great but flawed. YOU have the opportunity to beat the bank. take it. or hand it over. Gate's used to say stuff like.... "if you didn't make the sale you stole it from me". ... because he had the best thing to sell.
NOKIA, you have the best thing to sell. MAKE OVI GREAT !!!!!
i, we love NOKIA. but they have to admit they can't market their way out of a wet paper bag. Hand it over mates, you need the Brits and Americans to take control.... or in ad agency speak... (you need the smart asses from Australia).
Take a look at what you could do.
speak directly to 40% of the world's population
send a message directly to 40% of the world's population
receive a message directly to 40% of the world's population
damn... am i the only one who sees the opportunity.
i think not.
iTunes is great but flawed. YOU have the opportunity to beat the bank. take it. or hand it over. Gate's used to say stuff like.... "if you didn't make the sale you stole it from me". ... because he had the best thing to sell.
NOKIA, you have the best thing to sell. MAKE OVI GREAT !!!!!
Tuesday, May 12, 2009
The Future of Mobile Marketing is Now
Widgets or small applications that reside on your phone either dormant of running silently in the background are going to cause a revolution in mobile marketing.
Again this week i had the displeasure of reading the latest from the Mobile Marketing experts speak about what can and cannot be done. So i am definitelt NOT going to the forum in New York in June.
Open your teeny weeny ego blinded eyes mobile marketing gurus.
To help make the leap forward....Think what you could do if everyone in the world owned an iPhone. A phone where there we no data charge limits. In a world where the carriers were starting to think about dramatic reductions in data charges and roaming charges in exhange for selling services and applications. Where using the mobile Internet is an everyman experience.
Now make think what happens when NOKIA starts making phones as good as or better than the iPhone (and all the other bit players come in too). But especially NOKIA. Now we are literally taking "everyman". This is what is before us. This is now. we are months away from a situation where the smartphone market is so substantial as to cross the border from corporate to consumer.
Now what can you do and how can you interact and make money from mobile marketing. the landscape is as vast as imagination itself.
Again this week i had the displeasure of reading the latest from the Mobile Marketing experts speak about what can and cannot be done. So i am definitelt NOT going to the forum in New York in June.
Open your teeny weeny ego blinded eyes mobile marketing gurus.
To help make the leap forward....Think what you could do if everyone in the world owned an iPhone. A phone where there we no data charge limits. In a world where the carriers were starting to think about dramatic reductions in data charges and roaming charges in exhange for selling services and applications. Where using the mobile Internet is an everyman experience.
Now make think what happens when NOKIA starts making phones as good as or better than the iPhone (and all the other bit players come in too). But especially NOKIA. Now we are literally taking "everyman". This is what is before us. This is now. we are months away from a situation where the smartphone market is so substantial as to cross the border from corporate to consumer.
Now what can you do and how can you interact and make money from mobile marketing. the landscape is as vast as imagination itself.
Saturday, May 9, 2009
What's Behind the New Mobile Revolution
iPhone may have started it but in a few years when we look back, NOKIA may be credited with making it a reality. That's because the release of the NOKIA WRT platforming is transforming the mobile landscape forever.
1. because they own a bigger development family than other vendors
2. because they own a larger market share of customers
but 3. Because the WRT platform will mean mobile widgets become pervasive and they will forever be remembered as enabling developers to create widget applications.
Just like on the desktop, widgets will enable the mobile device to become a way to reach out and deliver content to customers. and a way for customers to feedback to content owners (whether the content owner is the New York Times, McDonalds, or the Weather report).
Widget's are also an excellent way for companies to deliver advertisements. Now I'm not going to map the path for you about how to monetize your applications, but let it be said, that for many of us, a revolution is at hand. A watershed, just like the mid 80's and the PC, the mid 90's and the Internet, widgets are the next big thing. You want to know more? Cellcity has the expertise to help you go mobile fast. the expertise to advise and build you the widget that will help you speak to customers, listen to customers and make money from interacting with customers (and potential customers).
You have my details dannie@thecellcity.com call me.
1. because they own a bigger development family than other vendors
2. because they own a larger market share of customers
but 3. Because the WRT platform will mean mobile widgets become pervasive and they will forever be remembered as enabling developers to create widget applications.
Just like on the desktop, widgets will enable the mobile device to become a way to reach out and deliver content to customers. and a way for customers to feedback to content owners (whether the content owner is the New York Times, McDonalds, or the Weather report).
Widget's are also an excellent way for companies to deliver advertisements. Now I'm not going to map the path for you about how to monetize your applications, but let it be said, that for many of us, a revolution is at hand. A watershed, just like the mid 80's and the PC, the mid 90's and the Internet, widgets are the next big thing. You want to know more? Cellcity has the expertise to help you go mobile fast. the expertise to advise and build you the widget that will help you speak to customers, listen to customers and make money from interacting with customers (and potential customers).
You have my details dannie@thecellcity.com call me.
Sunday, May 3, 2009
The future of digital is mobile connected
Just back from Forum NOKIA event in Monaco (where we participated in the Hackathon), in an event targeting the "developer" sector of the mobile industry. One thing was abundantly clear (although a lot of developers seemed to miss it), and that is that NOKIA is ready to make phones that will help transform the digital and media advertising marketplace.
I think a lot of developers missed it because all they do is develop, many of them are not marketers.
What NOKIA was saying sounded a lot like, "we are producing phones that will mean everyone has an iPhone equivalent type of device but with more functionality and of course is a better phone, but specifically capable of reaching the internet as a computer in your hand, social networking ready with maps and AGPS to let you share anything or everything with friends and or everyone".
So nothing real surprising there. NOKIA has been speaking about maps and social networking for ages. Just marketing speak you may say. But look a little closer about what this means.
For the first time in the history of mobile technology, 50% of the market is about to start using phones that can, and are encouraged to access the Internet. Nothing surprising you may say. But again look a little closer.
What this means is that those corporations that want to speak to consumers in large numbers, who previously could only do it on high priced TV commercials or newspaper ads, can now do it via the mobile phone. And how much more powerful is that? Direct. To people who WANT to be contacted. To people who are prepared to tell application owners (who will be bought by corporations and media agencies), all of their most personal informaton, actions, wants, desires.
What this means is that we are about to see ad and media agencies creating campaigns that reach out directly to consumers on devices that have a substantial market share. This could never have been done before. Mobile tech has promised so much, but been incredibly unusable by agencies because they could never reach sufficient quantities of data (people). That's changed now (or it will have in the next few months as NOKIA's OVI store launches with always-on devices such as the N97 and the family of devices that will roll-out in the same vein).
Now, there's the iPhone, Blackberry, Google's Android and the OVI store opening full access to applications capable of delivering advertising to individuals who by their very actions everytime they use the phone are telling media agencies or application owners, exactly what they need to know about a specific individuals behavior, wants and desires (even if the individual doesn't know it).
Maybe the agencies don't know it yet. Maybe they will take some additional time to work it out. But those who know, will start to experiment very soon.
I can hear someone smart saying that NOKIA doesn't own 50% of the global market or it will ONLY be the smartphone sector. Or developers will still have to develop applications and this takes a lot of time and wont be suitable for fast paced media agencies who need to respond immediately.
Then listen up good. NOKIA's Hackathon showcased something unique. 12 developers were put in a room for 36 hours to develop applications. (Now not all of us took the challenge literally and a few did their development before hand), but it showcased the speed of NOKIA's WRT platform.
Cellcity competed with just one programmer. And i fact he is more architect than programmer. If we had a creative development team, a designer, a grunt coder, an architect and creative director, man we could have finished that development in 10 to 12 hours. A days work.
Then with our secret sauce, put it on 4 other operating systems as an application and a web service and captured 70 to 80% of the smart phone market on release via a global network of mobile application distributors.
So think what agencies could do if they had us on their side. It is just a matter of time. it will be interesting to see who wins, because in the agency business, whoever has the means to reach these new channels is likely to secure contracts that can last for as long as they can remain in the lead.
just to prove it we walked out of the Hackathon after the winners were announced and went back to our hotel. turned on the TV and saw the swine flu news. 15 minutes later we had created a new application. check out the news on monday when we release it.
I think a lot of developers missed it because all they do is develop, many of them are not marketers.
What NOKIA was saying sounded a lot like, "we are producing phones that will mean everyone has an iPhone equivalent type of device but with more functionality and of course is a better phone, but specifically capable of reaching the internet as a computer in your hand, social networking ready with maps and AGPS to let you share anything or everything with friends and or everyone".
So nothing real surprising there. NOKIA has been speaking about maps and social networking for ages. Just marketing speak you may say. But look a little closer about what this means.
For the first time in the history of mobile technology, 50% of the market is about to start using phones that can, and are encouraged to access the Internet. Nothing surprising you may say. But again look a little closer.
What this means is that those corporations that want to speak to consumers in large numbers, who previously could only do it on high priced TV commercials or newspaper ads, can now do it via the mobile phone. And how much more powerful is that? Direct. To people who WANT to be contacted. To people who are prepared to tell application owners (who will be bought by corporations and media agencies), all of their most personal informaton, actions, wants, desires.
What this means is that we are about to see ad and media agencies creating campaigns that reach out directly to consumers on devices that have a substantial market share. This could never have been done before. Mobile tech has promised so much, but been incredibly unusable by agencies because they could never reach sufficient quantities of data (people). That's changed now (or it will have in the next few months as NOKIA's OVI store launches with always-on devices such as the N97 and the family of devices that will roll-out in the same vein).
Now, there's the iPhone, Blackberry, Google's Android and the OVI store opening full access to applications capable of delivering advertising to individuals who by their very actions everytime they use the phone are telling media agencies or application owners, exactly what they need to know about a specific individuals behavior, wants and desires (even if the individual doesn't know it).
Maybe the agencies don't know it yet. Maybe they will take some additional time to work it out. But those who know, will start to experiment very soon.
I can hear someone smart saying that NOKIA doesn't own 50% of the global market or it will ONLY be the smartphone sector. Or developers will still have to develop applications and this takes a lot of time and wont be suitable for fast paced media agencies who need to respond immediately.
Then listen up good. NOKIA's Hackathon showcased something unique. 12 developers were put in a room for 36 hours to develop applications. (Now not all of us took the challenge literally and a few did their development before hand), but it showcased the speed of NOKIA's WRT platform.
Cellcity competed with just one programmer. And i fact he is more architect than programmer. If we had a creative development team, a designer, a grunt coder, an architect and creative director, man we could have finished that development in 10 to 12 hours. A days work.
Then with our secret sauce, put it on 4 other operating systems as an application and a web service and captured 70 to 80% of the smart phone market on release via a global network of mobile application distributors.
So think what agencies could do if they had us on their side. It is just a matter of time. it will be interesting to see who wins, because in the agency business, whoever has the means to reach these new channels is likely to secure contracts that can last for as long as they can remain in the lead.
just to prove it we walked out of the Hackathon after the winners were announced and went back to our hotel. turned on the TV and saw the swine flu news. 15 minutes later we had created a new application. check out the news on monday when we release it.
Sunday, April 19, 2009
Vito Hotel London Hotels on DC2Go.net/London
175 Northcote Road http://www.dc2go.net/london/Go_Hotel/Others/BatterseaClapham/
If you love Italian cuisine, then walk into Vito's. The dining area features a skylight, which is opened when the weather permits. For starters, try the Insalata di Spinach or Calamari Fritti. In addition to a daily-changing dessert menu, daily specials are also offered. The generous portions make it a good value-for-money restaurant. Don't forget to get your kids along; highchairs are available. If you book the venue for a private party, your guests will surely leave satisfied.
If you love Italian cuisine, then walk into Vito's. The dining area features a skylight, which is opened when the weather permits. For starters, try the Insalata di Spinach or Calamari Fritti. In addition to a daily-changing dessert menu, daily specials are also offered. The generous portions make it a good value-for-money restaurant. Don't forget to get your kids along; highchairs are available. If you book the venue for a private party, your guests will surely leave satisfied.
Saturday, April 18, 2009
Hendon Hall Hotel London Hotels
Located in Ashley Lane http://www.dc2go.net/london/Go_Hotel/Others/Greater_LondonFurther_Afield/
The elegant Georgian Hendon Hall Hotel is set in its own grounds in a quiet London suburb. The original building was known as Hendon Manor and dates from the 1500s. It has a turbulent history, and in the late 18th century was owned by David Garrick, the actor and manager of the Drury Lane Theatre. A memorial to him stands in the grounds. The hotel has been tastefully refurbished to reflect its history.
The elegant Georgian Hendon Hall Hotel is set in its own grounds in a quiet London suburb. The original building was known as Hendon Manor and dates from the 1500s. It has a turbulent history, and in the late 18th century was owned by David Garrick, the actor and manager of the Drury Lane Theatre. A memorial to him stands in the grounds. The hotel has been tastefully refurbished to reflect its history.
The Dover Hotel London Hotels
44 Belgrave Road http://www.dc2go.net/london/Go_Hotel/Others/Greater_LondonFurther_Afield/
The Dover Hotel is a modern hotel in the heart of Victoria, just a few minutes' walk from Victoria coach and rail station, from where there is a fast train service to Gatwick airport on the Gatwick Express. The hotel is convenient for many sights, including Buckingham Palace, St James's Park, Sloane Square and the King's Road, the Houses of Parliament and Westminster Abbey. The hotel is a member of the London Tourist Board and offers friendly and comfortable accommodation. Room rates begin at £54.00.
The Dover Hotel is a modern hotel in the heart of Victoria, just a few minutes' walk from Victoria coach and rail station, from where there is a fast train service to Gatwick airport on the Gatwick Express. The hotel is convenient for many sights, including Buckingham Palace, St James's Park, Sloane Square and the King's Road, the Houses of Parliament and Westminster Abbey. The hotel is a member of the London Tourist Board and offers friendly and comfortable accommodation. Room rates begin at £54.00.
80 Rennets Wood Road London Hotels
80 Rennets Wood Road
Traveling alone and need a bed and a roof for the night? Trudge along to 80 Rennets Wood Road. This lodge might not offer you the luxuries of other well-known hotels in Greater London, but it does promise an affordable stay in a clean and hygienic dormitory. Breakfast is served only on request and if you wish to take a hot water bath, don't forget to inform the reception in advance. So either share your 'space' with a handful of strangers for a cheap deal or back pack further! http://www.dc2go.net/london http://www.dc2go.net/london/Go_Hotel/Others/Greater_LondonFurther_Afield/
Traveling alone and need a bed and a roof for the night? Trudge along to 80 Rennets Wood Road. This lodge might not offer you the luxuries of other well-known hotels in Greater London, but it does promise an affordable stay in a clean and hygienic dormitory. Breakfast is served only on request and if you wish to take a hot water bath, don't forget to inform the reception in advance. So either share your 'space' with a handful of strangers for a cheap deal or back pack further! http://www.dc2go.net/london http://www.dc2go.net/london/Go_Hotel/Others/Greater_LondonFurther_Afield/
Hoxton Hotel London Hotels
81 Great Eastern Street http://www.dc2go.net/london/Go_Hotel/Others/East_LondonShoreditch/
While visiting London on a busy business schedule, it can be a boon to stay in this convenient and functional urban lodge. The rooms feel comfy with the down duvets plus the Lite Pret Breakfast of yogurt, juice and fruit is very executive. The lively and bistro-like Hoxton Grille restaurant serves great casual fares like steaks. Energize your day with a trip to the nearby Market Sports Gym that has special arrangements with The Hoxton Hotel. (see www.dc2go.net/london)
While visiting London on a busy business schedule, it can be a boon to stay in this convenient and functional urban lodge. The rooms feel comfy with the down duvets plus the Lite Pret Breakfast of yogurt, juice and fruit is very executive. The lively and bistro-like Hoxton Grille restaurant serves great casual fares like steaks. Energize your day with a trip to the nearby Market Sports Gym that has special arrangements with The Hoxton Hotel. (see www.dc2go.net/london)
Great eastern Hotel London value for money
Located in Liverpool st. A new star has risen in the East - although this new star is already 115 years old. Conran Holdings and Wyndham International reopened this landmark building after a 70 million refurbishment, and this luxury hotel in the City is a mix of designer and business, of comfort and history. This beautiful building has retained its Victorian features while incorporating all the trappings a traveling executive could need. (see www.dc2go.net/london)
Novotel Tower bridge London Hotels
great for business travelers thanks to its excellent transport links, but this hotel is also a haven for tourists as it's just a few minutes walk from Tower Bridge. Welcoming staff and contemporary decor, in addition to spacious and comfortable rooms, make for a very pleasant stay. (see www.dc2go.net/london) Neutral tones ensure that the rooms are not offending on anyone's eyes but also mean a lack of individuality. It's also just minutes away from the tube station which makes getting around central London fairly stress free.
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